Date:Saturday-Sunday: 04 – 05 December 2010
Theme: "Challenges and Strategic Interventions for Tourism in India”
Organised by Institute of Tourism Studies University of Lucknow & Indian Tourism Congress
Abstract Submission :: 15th October 2010
Full Paper Submission :: 10th November 2010
Paper Specification :: Max 2000 words
~ 20 lines, double space
~ Hard copy (A4 size paper)
Acceptance information to you :: ~ With CD (MS Word, Times Roman font 15th November 2010 12)
Delegates/ Scholars (ITC members) :: Rs. 1,000/
Delegates/ Scholars (Non ITC members) :: Rs. 1,500/
Students :: Rs. 500/
Please send DD in favour of “Director, Institute of Tourism Studies,
University of Lucknow”, payable at Lucknow before 30th October 2010 alongwith your travel plan.
Institute of Tourism Studies (I.T.S.) is a premiere institute providing high-quality education in the field
of tourism management and providing consultancy to the industry. The Institute was established in the year
1994 under the flagship of the University of Lucknow. Equipped with a fraternity of young as well as
experienced professionals, the Institute is churning out enthusiastic and efficient young professionals
every year to serve the ever-growing tourism industry; the industry, which is poised to be numero uno in the
21st century. Fourteen dynamic batches of “Masters of Tourism Management (M.T.M.)” and Nine bathes each of
Bachelor of Tourism Administration (BTA) and Post Graduate Diploma in Travel Management (PGDTM) are already
serving the industry in high recognition. With the approval of the UGC, from this session onwards the MTM
programme shall be upgraded to Master of Business Administration- Tourism (MBA- Tourism) and from session
2010-2011 Master of Tourism Administration (MTA) and BTA programme shall be upgraded as Bachelor of Business
Administration (BBA¬Tourism). In the session 2006-07 Institute launched a new Programme Diploma in
International Airlines Ticketing & CRS and session 2010-2011 the institute introduces two new programmes
i.e. Master of Event Management (MEM) and Diploma in Food Production (DFP).The last sixteen years have seen
the Institute grow steadily in terms of quality education and competent faculty. Today, the Institute enjoys
a high degree of repute by esteemed organisations of the tourism industry, financial support from the U.G.C.
and Ministry of Tourism, Govt. of India for conducive atmosphere of professional education.
Currently, the Institute is flourishing on an independent campus in the Lucknow University 2nd Campus
premises and provides the state of art facilities to its students that include a rich library with an
exhaustive collection of books, audio-visual aids etc. Regular seminars, symposia, workshops, case studies,
trade fair, cultural events etc. are a part of various activities organised by the Institute to give the
students an in depth exposure and enhance their personality.
Tourism is primarily a human activity, which involves travel from an originating area to a destination for
pleasure or business purposes. This seemingly simple phenomenon embraces cultural, economic and social
exchanges in the process. Travel and tourism is one of the biggest industries in the world in terms of gross
output and value added, capital investment, employment generation, tax contributions, heritage awareness and
cultural sensitization. This phenomenon also addresses critical issues like environmental protection, global
warming integral to sustaining life on earth.
Tourism activities, which a decade ago focused on Europe and North America, have seen a marked shift towards
East Asia and recently towards South Asia. India emerges as the major player in this region. The
implications are enormous, opportunities unlimited, challenges immense and responsibilities above all are
huge. India is also witnessing a phenomenal explosion of domestic tourism and the outbound tourism which is
an inevitable by-product of the prosperity that India has achieved during the last decade.
The economic liberalisation and reform process of the 1990s, enabled tourism sector to attract investment
for tourism related infrastructure development. The National policy on tourism was announced in the year
2002, with the following as its salient features: positioning tourism as a major engine of economic growth;
harnessing the direct and multiplier effects of tourism for employment generation, economic development and
providing impetus to rural tourism; focus on domestic tourism as a major driver of tourism growth;
position
India as a global brand to take advantage of the burgeoning global travel and trade and the vast untapped
potential of India as a destination; acknowledge the critical role of private sector with government working
as a pro-active facilitator and catalyst; create and develop integrated tourism circuits based on India’s
unique civilization, heritage and culture in partnership with States, private sector and other agencies.
In conjunction with the new tourism policy of 2002, Government of India also adopted a multipronged approach
for promotion of tourism, which included new mechanism for expediting implementation of tourism projects,
development of integrated tourism circuits and rural destinations, special capacity building in the
unorganized hospitality sector and new marketing strategies to promote India as a brand. This would ensure
that the tourist to India gets physically invigorated, mentally rejuvenated, culturally enriched,
spiritually elevated and “Feel India from Within”.
India’s tourism industry, be it inbound, outbound or domestic – every segment has witnessed rapid changes
especially in the last five years. India is the fastest growing tourist economy where tourism has grown at a
very healthy 13% per annum in the past four years. The average annual growth rate has been more than 10%
since 2000. Many of the States in India are formulating policies and programme to cater to the growing
demand of inbound tourism.
However there are still infrastructural inadequacies that are constraining the growth of tourism in India.
There is a marked gap in room supply, air capacity, connectivity and inadequate airports, roads and other
infrastructure compared to global standards. Also tourism development needs to be pursued with a focus on
sustainability. This involves, checking the indiscriminate growth of tourism, and controlling the associated
problems of pollution, traffic congestions, environmental and ecological hazard and cultural degradation.
The success of any policy to a large extent depends on identifying and addressing challenges strategically
for its effective implementation. This requires carefully worked out intervention programmes. The focus of
the conference is to draw a blue print and deduct directives for effective tourism development in India.
Call for paper
The Conference on the theme ‘Challenges and Strategic Interventions in Tourism’ invites submission of papers
consistent with the theme of the conference. A few topics are listed below to act as a guide line.
The conference shall have FIVE sessions divided into the following sub-themes; the topics within each sub-
theme are also listed below. The authors can also write on an issue not included in the list of topics but
which may be significant to the theme.
Session 1 Academic – Industry interaction
Session 2 Crisis & Disaster Management: Terrorism and other related issues
Session 2 Crisis & Disaster Management: Terrorism and other related issues
Session 3 Community Sensitization and Participation Programmes
Session 4 Marketing and Branding Tourism
Session 5 Promoting Lucknow as Tourism Destination
Authors are invited to submit abstracts (double spaced, A4 size, times new roman font, 12 point size, 1 inch
margins on all sides, APA style in all other aspects) in Microsoft word (.doc), the abstracts may be sent as
email attachment to. In situations where, electronic submission is not possible, three copies of the
abstract may be sent to the postal address provided. The abstract must contain the title of the paper,
authors and their institutional affiliations, full address for correspondence including the email ID of the
corresponding author in the cover page.
The main text of the abstract must include the research problem, methodology, major conclusions/ findings
and the references, or a summary of the work in the case of case studies and other similar works.
All abstracts will be reviewed by a committee and based on the relevance of the paper to the theme of the
conference, and its potential to contribute to advancement of knowledge in the area; the abstracts will be
accepted, accepted subject to modifications or rejected.
The formatting instructions are the same for the full paper. The full paper shall not exceed 2000 words. The
cover page must contain the title of the paper, authors and their institutional affiliations, full address
for correspondence including the email ID of the corresponding author. The authors must not be identified
anywhere in the body of the paper. Submission of paper and its acceptance imply that one of the authors will
register and attend the conference and make a presentation of the paper.
The organizers reserve the right to publish selected papers as proceedings of the conference in any form
deemed fit including in book form, special editions, electronic publishing, making available the contents
via digital library, etc.
For information, please contact
Convener: Dr. Manoj Dixit
Director
Institute of Tourism Studies, University of Lucknow, 2nd Campus, Jankipuram, Sitapur Road, Lucknow- 226021,
(UP),
India For telephonic enquiry, please contact:
Ph. (M) +91-9415220919, +91-9415107603, +91-9235555190
Email: conference2010@luits.org
Alternative Email: dixit_manoj@lkouniv.ac.in
Website: http://www.luits.org
The organizers will try to provide moderate accommodation, mainly in the campus
Guest House on first – come – first – served basis. For other accommodations on payment basis, please
contact TORNOS @ +91-9935566778 or info@tornos.in
For additional site seeing or excursions, please feel free to book through the above address.
You may log on to http://www.tornosindia.com
